Author Archives: Jim Sweeney

About Jim Sweeney

Jim's 19 years of co-owning and managing a printing company, Minuteman Press-Bay Area, along with his many years of serving on both not-for-profit and community business boards has uniquely positioned him to offer marketing services assistance to both small businesses and non-profits. If you need some help growing your business, give Jim and the team at Big Daddy Marketing a call at 281-488-4100 or go to www.BigDaddyMarketing.net for more information.

Growing Your Business With Mobile

Posted on April 25, 2012 by Jim Sweeney

ShareReport: 52% Of Local-Mobile Search Clicks Turned Into Calls Local-mobile ad network xAd a bunch of data of data from 4thQuarter 2011 last month. The US-based information is drawn from mobile sites and apps that run its ads and the related user … Continue reading →

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How to Pin a Post in Facebook Timeline for Business

Posted on March 9, 2012 by Jim Sweeney

SharePIN A POST Since Facebook has taken away our ability to set up a default landing page on the new Timeline, there are still ways to for us to provide opportunites for our visitors to stay on our page and … Continue reading →

Posted in Business Musings, Social Media Marketing | Tagged , , , , , , , | 6 Comments

9 Key Features of Facebook Timeline for Business Pages

Posted on March 2, 2012 by Jim Sweeney

ShareAs some of you may have figured out by now Facebook will be rolling out timeline for Fan Pages.  Effective March 30 all business pages will reflect the Timeline layout.  At first I was a bit disappointed  but since I’ve done … Continue reading →

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7 Steps to Fanatical Customer Service

Posted on February 18, 2012 by Jim Sweeney

ShareOn Super Bowl Sunday my wife and I were getting the house ready to host a Super Bowl party.  One of my tasks was to de-scale the Keurig coffee maker and get it ready for our guests.  I went thru … Continue reading →

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10 Key Words for Inbound Marketing Defined

Posted on December 15, 2011 by Jim Sweeney

ShareInbound Marketing Terminology HubSpot has produced a new ebook, written by Magdalena Georgieva, to help us all better understand the terminology involved with this whole idea of Inbound Marketing.  For those of you unfamiliar with the term, Inbound Marketing is defined as … Continue reading →

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Tips to Increase Direct Mail Response Rates

Posted on December 3, 2011 by Jim Sweeney

ShareLet’s talk about some quick tips and tricks for getting your direct mail message read and for increasing the overall effectiveness of your next campaign. Now just in case you are wondering if I practice what I preach, our 2 companies mailed … Continue reading →

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3 Surefire Ways to Kill Your Business

Posted on October 21, 2011 by Jim Sweeney

ShareWe wanted to try a new restaurant the other day but I didn’t want to wait 30-40 minutes for a burger.  We decided to head down the road to a small family owned restaurant that we frequent. Usually when we … Continue reading →

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4 steps to Effective Trade Show Follow Up

Posted on September 29, 2011 by Jim Sweeney

ShareWe talked last time about preparing for and actually working the trade show. Now we need to discuss the most important piece of the 3 points of the triangle of trade show marketing (Pre-show preparation, at show performance, after show follow up) Without … Continue reading →

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3 Phases of Marketing at Events

Posted on September 14, 2011 by Jim Sweeney

ShareReaching prospects is the #1 task for sales and marketing. Direct mail using post cards and brochures takes your message to prospects in their offices. Likewise, your Inbound Marketing and Social Media Marketing Initiatives afford you an opportunity to promote to … Continue reading →

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5 steps to a successful QR Code launch

Posted on August 31, 2011 by Jim Sweeney

ShareI wasn’t going to write a blog about QR codes because I thought everyone would be sick of hearing about them by now..After all I’ve been telling my clients (and anyone else who would listen) about QR codes for almost 2 years. … Continue reading →

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