Local-mobile ad network xAd a bunch of data of data from 4thQuarter 2011 last month. The US-based information is drawn from mobile sites and apps that run its ads and the related user behaviors that xAd observes. These data are interesting in part because xAd has what is probably the largest network offering local search and display advertising outside of Google (AT&T might dispute that claim). Continue reading
Since Facebook has taken away our ability to set up a default landing page on the new Timeline, there are still ways to for us to provide opportunites for our visitors to stay on our page and engage with us as brands or companies.
As some of you may have figured out by now Facebook will be rolling out timeline for Fan Pages. Effective March 30 all business pages will reflect the Timeline layout. At first I was a bit disappointed but since I’ve done some modification of my own Page I’ve become more excited about the marketing potential of this new view. (Admins can opt to show timeline, for their viewing only, right now) Continue reading
On Super Bowl Sunday my wife and I were getting the house ready to host a Super Bowl party. One of my tasks was to de-scale the Keurig coffee maker and get it ready for our guests. I went thru the cleaning procedures, let it sit for 4 hours, I rinsed as instructed and was moving on to the next task. I turned it off, unplugged it, moved it back to it’s spot, plugged it in and…yep, no power. None, nada, zip… Continue reading
Inbound Marketing TerminologyHubSpot has produced a new ebook, written by Magdalena Georgieva, to help us all better understand the terminology involved with this whole idea of Inbound Marketing. For those of you unfamiliar with the term, Inbound Marketing is defined as a Continue reading
Let’s talk about some quick tips and tricks for getting your direct mail message read and for increasing the overall effectiveness of your next campaign. Now just in case you are wondering if I practice what I preach, our 2 companies mailed over 30 times last year. That’s how much I believe in direct mail. If you are not quite ready to start your next direct mail campaign, you may want to archive this link so you have the information at your fingertips when it’s needed.
We wanted to try a new restaurant the other day but I didn’t want to wait 30-40 minutes for a burger. We decided to head down the road to a small family owned restaurant that we frequent. Usually when we go to this particular place there is standing room only. Luckily the service is quick so we rarely have to wait more than 10 minutes…the food is really good enough to wait for. We walked in and were shocked to find that there were only 6 other people eating dinner at 6:30 on a Saturday night.
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We talked last time about preparing for and actually working the trade show. Now we need to discuss the most important piece of the 3 points of the triangle of trade show marketing (Pre-show preparation, at show performance, after show follow up) Without any one of the points, the triangle cannot be connected.
Reaching prospects is the #1 task for sales and marketing. Direct mail using post cards and brochures takes your message to prospects in their offices. Likewise, your Inbound Marketing and Social Media Marketing Initiatives afford you an opportunity to promote to and interact with potential prospects and generate leads. But when there is an opportunity to reach a group of prospects at a meeting, seminar, conference or trade show, you need to put your best foot forward. Here’s how to do it! Continue reading
I wasn’t going to write a blog about QR codes because I thought everyone would be sick of hearing about them by now..After all I’ve been telling my clients (and anyone else who would listen) about QR codes for almost 2 years. I realized though that many people that I speak to about them still are unsure of a) what they are and b) what you do with them.